SEO Basics for an SEO Agency in Australia

If you are thinking about starting an SEO agency in Australia, it might seem like a very overwhelming task ahead of you. You might be thinking, “Is SEO still worth it?” “Why don’t I just focus on paid ads instead?” Well, according to data obtained by Hubspot, organic traffic still accounts for a large percentage of total traffic to your website, even more than paid and social traffic put together. 

What this means is that SEO is still worth it, and very much important to boosting your organic traffic. However, it may feel overwhelming sometimes when you think about what you have to learn and where to put all your effort to make it work. Google has over 200 ranking factors they take into consideration before they put your website at the top of their search results, and it is difficult to meet all the criteria. Luckily, there are a few SEO basics you can put into practice that will affect a major part of your overall ranking.  Visit to read more about SEO agencies in Australia.

Some of these basics are:

  1. Content

Google and other top search engines reward sites with well-researched, in-depth, and quality content for their audience. It is Google’s way of incentivizing fresh content on the internet by websites, and also a way of telling Google that your website is still active. If your website is lagging behind on fresh, quality content, then your SEO is going to suffer.

One important aspect of good content for SEO is keywords. As an SEO agency in Australia, you should be focused on acquiring quality keywords that will rank for the industry you are in. If your client is in the restaurant industry, find keywords in that niche that people are constantly searching for, and build good content around it.

Most people don’t buy the first time they come online. They search around, look for information on products that they like, compare different product types, and see if a product is right for them before they proceed to open their wallets and bring out their credit cards. If your website isn’t focused on providing good content to first-time visitors, then you will miss out on more than 95% of the total traffic that will come to your website.

Creating content is good, but it isn’t all that is required. You can repurpose old content and add fresh advice or knowledge based on new trends. Also, remember to add video and audio content too if need be.

  1. Links

Solid content is good for ranking, but without links, you might never really crack the top spot. Good, quality backlinks are a very important part of Google ranking factors, and they don’t seem to be leaving anytime soon. Enough research has been done by SEO and analytics experts and the judgment is clear: that the lower the backlinks you have, the lower your rank on Google. Why is this so? 

Backlinks are a way of telling Google that you are a solid and legitimate website. Backlinks also tell Google that you are a good authority in your industry, and other websites are vouching for the authenticity of your content. 

As an SEO agency in Australia, your goals should be focused on getting credible websites to feature your articles, products or service on their website so that you can have backlinks to your site. Most of these credible sites in your industry attract thousands, hundreds of thousands or even millions of visitors every month, so by getting your work featured on their website, you open yourself to a lot of relevant traffic for your site.

  1. Ease of Access

You should be totally focused on making your website easy to access. This means taking away all the high-resolution images from your website (nobody really needs all that detail) and replacing them with regular images. This change makes it easier for your website to load, and faster too. Most first-time visitors won’t waste time on a website that takes time to load, and if Google notices that a lot of people are bouncing out of your website in record time, then your ranking is going to drop.

Also, focus on optimizing your webpage for smartphones, tablets, and personal computers. Most times, when people create websites, they only focus on seeing how it looks on a personal computer and neglect its appearance on a mobile device. Most of your customers will access your website on their mobile devices, so you should design your website appearance to bring the best out of a smartphone. Also, keep in mind that most smartphone users have a short attention span, so try to make your website load faster for smartphone devices.

  1. Meta Descriptions and Headlines

Any good writer knows that a good headline can make you read an article, while a poor one can make you never click on a website. The same thing applies to meta description, which is a short description of website content that website visitors can see from the Google search page without having to click on your website.

To make meta descriptions and headlines work for you, you have to do some keyword research and find out what your potential customers are searching for on the internet constantly. This way, you can use the exact words that will attract a lot of relevant traffic to your =self. For example, if you are a fine dining restaurant in Australia where people come to celebrate wedding anniversaries, birthdays, or other special occasions, you can write articles about this, and use meta descriptions with keywords that relate especially to fine dining in Australia, and why it is a good thing for celebrations.


If you implement the basics listed in this article, you can radically affect your SEO outcome. There are other techniques, tricks, and tweaks that might be necessary, but these basics provide a clear big picture for you if you wish to build your SEO from nothing to something in no time.  

SEO Trends to Watch as an SEO Agency

As an SEO agency, it can be difficult looking at so many numbers and trying to fit your company and client’s company into many factors. Sometimes, in the midst of doing all of these, it is easy to forget the most important trends to look out for when trying to bring in traffic to your website. 

Focusing on the important SEO trends makes it possible and easy for your website to do well on Search Engine Results Pages (SERPs) and attract relevant leads. On the flip side, if you focus on doing just about everything to bring in a whole bunch of traffic to your website, you will end upbringing in a lot of irrelevant traffic (people who won’t buy much of your stuff) and in the process increase your bounce rate. Click here to read more about SEO Agency for your local Business.

SEO trends can help an SEO agency put their feet in the shoes of their customer, and armed with this knowledge, serve them better. Here are a few SEO trends to consider as an SEO agency:

Focus More on User and Search Intent

Think of Google as a place where people go to where they need more information about something. People hardly buy from a website the first time they search on Google, over 90 percent of people searching on Google are doing solid research to find solutions to their problems. Most of the time, when people search on Google, they don’t have a specific product in mind.

For example, when searching for how to resolve problems in their car, a google user may type something like “Why is my car horn not working?” or “Why is my engine finding it difficult to start”. Notice that there is not search for products or services here. It is up to you, the SEO agency to help your client who is a car mechanic or sells car parts to craft helpful articles on the topics that your potential clients search for and use those keywords to stay on top.

Make your website mobile friendly

According to CNBC, almost 75% of internet users will use smartphone devices to browse the internet by 2025. For this reason, Google now uses mobile-first indexing, meaning they check out mobile-friendly your website is first before considering how desktop-friendly it is. 

What does this mean for you as an SEO agency? This means that you have to design your website to suit the mobile experience. Your pages should load faster because smartphone users have a short attention span and your page design should fit into a smartphone.

Also, it will help a lot if you drastically reduce the number of unnecessary ads on your website and optimize it for conversion on your mobile device.

Try to create more longform content

There is a lot of research to back the claim that long-form content is more helpful to SEO than short content. Longform content is also more likely to get more backlinks because they are very detailed and touch every aspect of a topic. It makes commonsense that long-form content performs better than other types of content because long-form content contains a lot of details that have the capacity to keep people on a webpage for longer.

Google rewards your website when they discover that your website has a lot of long-form content that keeps people on your website for long, and your SERP rankings will go up.

You can go back to your old content and look for ways to repurpose it so that you add new information to it or new trending keywords that can give your content a boost. Also, consider adding links to other pages on your website that are related to the content you are writing on. This way, people can stay longer on your website and it increases the chances of converting them.

Focus on featured snippets

Featured snippets came out in 2017, and they are quick ways for a user to get answers to their questions without having to read through long posts. Snippets let you know if a website contains the right kind of answer you seek, and if you are satisfied, you can click on them to read more on the website.

Google is focused on improving customer experience by making sure users don’t have to go through the stress of reading long posts before discovering that they do not have the answers they seek.

To create snippets, you have to be user-focused. You need to be up to date with keywords that are being used in the industry and write specific answers to questions with those keywords. For example, if a common search keyword is “Why is my taillight not working?”, then in your article about the topic, you should have a specific paragraph with 2 to 3 sentences answering the question directly. 

Use videos too

Video content is growing rapidly, and people are looking to sites like YouTube to get answers. Try to create a YouTube channel that answers questions to problems in your field. Also, optimize your channel name to correspond with keywords that are being used in your niche.

Most Google searches nowadays bring up Youtube videos as snippets, so be sure to keep that in mind when creating video content.


The best thing to do is keep in mind that

Top incredible benefits of hosting a virtual paint and sip party

Some people always argue that hosting a paint and sip class online is less enjoyable. Some even consider it as nothing but a waste of time. Well, that is pathetic. On the contrary, hosting a virtual paint and sip class brings equal excitement, just like your friends will be present in person. Visit for more about Paint and Sip.

Honestly, I used to be in that same line of thought until one of my friends invited me to a virtual party. At first, I was reluctant to honor the invite, but when I finally did, I enjoyed every bit of the moment. 

After that, I decided to host a virtual paint and sip party and invite some of my friends to join. Can I burst your bubble? It was a fantastic moment that will linger for years, not only in my memory but that of my friends as well. 

Now, I think my little story should be able to convince you about hosting a paint and sip class online. If that is not enough, I would like to share some of the incredible benefits you and your friends can get for hosting your and sip party online. 

Incredible benefits of hosting a virtual paint and sip party

1. It brings friends together for special events from distant places

When you are in a situation that requires you and your friends to have fun together without leaving your comfort zones, hosting a virtual paint and sip class is one of your best bets. 

Imagine you sitting in Melbourne here and connecting with your friends from anywhere in the world to try something new together. If all you have to do is go to a studio together, many of your friends might not be able to attend due to distance constraints. However, they can all connect from anywhere in the world to paint together with you. When you go virtual, distance becomes an advantage.

2. It is more convenient 

Imagine hosting 50 of your friends for a paint and sip party in your home. What do you think will happen? The whole place can become crowded and stuffy. That is one of the fantastic benefits of hosting a paint and sip party online. 

For a virtual party, each participant will have to sit down in the comfort of their homes and look for a spacious place where they can express themselves and paint conveniently.  Click here to read about The Source Of Paint And Sip In Melbourne, Australia.

In addition, it will also save your friends from the stress of transporting themselves to the party location, which can either be your home or a paint and sip studio. Aside from the stress, it will also save your friends the cost of transportation.  

3. It provides a broader reach 

The point above made it clear that it is wrong to invite a large crowd for a paint and sip party in your home. for that reason, hosting your party online will allow you to request as many as possible. 

Typically, reaching a massive audience is one of the most significant advantages of using an online meeting platform for any type of gathering. So, I consider it a wise option to host a virtual paint and sip party connecting with your friends online. 

4. It bridges the distance constraints

If you have ever hosted a paint and sip party before, you will remember one or two times that some of your friends couldn’t make it to your party because they live somewhere very far from your place. In some cases, they might even be living in another country. 

Hosting a virtual party makes it easy for you to gather your friends from different neighborhoods, cities, states, and even countries for a party. 

In this post-COVID 19 era, people need to observe social distancing. You can confidently gather your friends to make some beautiful paintings and drink some tasty wine without stepping out of their doors. 

5. It allows effective learning 

I know that most people organize a paint and sip party for the fun and excitement of it. Yet, you can not take away the part that involves learning the actual painting. That is where a virtual class becomes beneficial. 

Aside from the fact that it can help you reach people from a farther distance, it will also be advantageous to your friends to have a better learning experience. When you go virtual, you can zoom the instructor’s face or the image on the board to have a better glance. #

More so, it will provide you the opportunity to enlarge your view to get even the tiniest detail of the drawing. If you and your friends are sitting in-person to paint, you might be sitting in a position whereby you will not see what the instructor is doing correctly. However, in a virtual class, you can bring the image closer to you at any time.

6. It saves time

Let’s assume that your friend invites you to a paint and sip party in a neighboring city. Can you imagine how stressful it could be to transport to a far distance for a party? Not only that, you will have to spend a lot of time preparing for the trip. Now, add that to the time you will spend on the way to your friend’s place. Without a doubt, it’s a whole lot of time altogether. 

Hosting a virtual paint and sip party in your home will save all that time. Without stress, you can schedule the party for a later hour in the day and use the remaining time to attend to other essential things that can make your day more productive.  

7. It saves money

Hosting a virtual paint and sip class will save you the money you spend at and from the party location. Though you might think it is not a big deal, if the place is farther, your pocket will feel the difference.  

Final words

The virtual party can be fun if you know how to go about it. In most cases, it brings more benefits than gathering with your friends in person. However, you would never know how exciting a virtual party can be until you have tried. You can host your next paint and sip party online to see what you are missing.

The Source Of Paint And Sip In Melbourne, Australia

The idea of combining painting with a glass of wine or other beverages started in a small studio outside Birmingham, Alabama. Wendy Lovoy quit her job to focus on a career as a painter. She was 28 years old. Wendy began to pursue a career as a painter by organizing a class for both kids and adults. Click here to learn more about Paint and Sip in Melbourne.

In 2002, she noticed that adults were taking too much time to finish their paintings. She was disturbed. Therefore, she started looking for a way to gain adult’s attention. She tried many strategies to ensure that everyone around her enjoys the joy in artistic work. At a point in her life, she found out that painting is quite interesting and simple. Wendy believes that everyone can engage in this artwork without stress.

However, she focuses more on gaining adult’s attention because she saw it as a problem that could be solved. One day, Lovoy was having a drink, and the thought of creating a drawing came to her mind. She picked all the necessary tools, and she started drawing and painting. After a while, she finished the artwork, and she noticed that she could perform better. The outcome of her artwork that day was just too outstanding.

Therefore, she thought of introducing this unique way of learning to engage adults in creating something unique and having fun at the same time. Then, she named it “Paint and sip.” Ever since then, paint and sip have taken over to be among the best to have fun creatively. Not only that, those that started the paint and sip class with Wendy Lovoy were astonished by this unique way of having fun. People began to testify about how paint and sip have helped them meet new friends and solve some of their psychological ailments.  You can read about Top incredible benefits of hosting a virtual paint and sip party by visit at

Therefore, this idea begins to spread all over the world. Today, there are countless paint and sip studios. 

The first paint and sip in Melbourne, Australia, started nine years ago.  However, Cork and canvas is the first paint and sip in Melbourne and Australia. They are located in South Melbourne, Australia.

Cork and canvas form art in a stress-free atmosphere simplified by various local artists and art instructors. They were the first studio to start paint and sip in Melbourne, and they serve as an open gate for others to follow in Australia till today. Melinda Janiszewski founded Cork and canvas. Melinda noticed a gap in having fun in Australia in a creative way.

She started the idea nine years ago, and she took it up and faced the challenges of introducing something new to the Australians. Therefore, Cork and Canvas launched five years ago. People began to have fun creatively, then the paint and sip in Melbourne started spreading to other regions in Australia.

Cork and Canvas deliver fun art sessions to guests in Melbourne and beyond. With Cork and Canvas, you’ll be sure to have a fun and creative experience. You can spend some quality time with friends and family. Also, there’s a chance of connecting with people and having a new relationship with people.

What are the benefits that paint and sip have brought to Melbourne?

Paint and sip in Melbourne has brought benefits that no one could ever imagine. It later became a powerful instrument to solve people’s emotional problems. People that are depressed begins to consider paint and sip as a remedy. Of course, it is therapeutic. Engaging in paint and sip in Melbourne, there’s separation to what has been registered on the mind. Paint and sip in Melbourne is a unique way of engaging people in doing something new and creative with a lot of fun.

The attention that a man would place on achieving something unique at the end of the paint and sip class is enough to pull out other things that might be hindering the mind from feeling free before the commencement of the class.

Also, paint and sip in Melbourne have helped people in Melbourne to stay connected with each other. The level of socialization is increasing daily in Melbourne. You will meet new friends during the paint and sip session.

Paint and sip in Melbourne have improved people’s self-confidence. People with low self-esteem will think they can’t engage in the artwork. Since the inception of paint and sip in Melbourne, people can boast different artwork levels. The introduction of paint and sip in this region has, one way or the other, contributes to increasing people’s self-confidence. This is possible because paint and sip is a step-by-step process of the artwork. No one will help you to draw. You only need to follow the instructions given to you by the instructor, and you will end up creating something unique, all by yourself.

Paint and sip in Melbourne is fun. With a glass of wine or other beverages, you will feel relax and comfortable. The fun in paint and sip helps in reducing the stress that is naturally connected with the artwork. 

Paint and sip in Melbourne has improved people’s psychomotor skills. Countless people in Melbourne has a low motor coordination skill. Therefore, the coming of paint and sip in Melbourne has improved people’s motor skills. Don’t forget that you will hold a paintbrush and you will do the artwork by yourself. With that said, no one will engage in paint and sip without developing strength in their motor skill.

Also, people in Melbourne are familiar with different stories. During the paint and sip class in Melbourne, the instructor will first narrate the artwork like a story before the artwork fully begins. 

Therefore, these benefits have paved the way for the countless establishment of paint and sip in Melbourne. Today, paint and sip studios have taken over the whole of Australia as a unique way of having fun and been creative at the same time.


It is expedient for you to know the origin of paint and sip in Melbourne. You might be seeing people rushing to paint and sip studio. A few hours later, you see them with a smile on their faces. With this short history, you also can join them in adding to your creative skills.

5 Things Your Customers Expect From Your Hair Salon In Paddington

It’s interesting to know that your customers have expectations just as you have yours as well. While you are thinking of getting more customers and retaining the existing ones to generate more revenue from your business, customers are also seeking a hair salon that can give deliver to taste and meet their ultimate needs at all times.

Sometimes it seems impossible always to satisfy customers’ needs because customers are diversified, and so are their needs. So, the quest to provide a diversified solution to diversified requests can be overwhelming. 

The good news is not only that you can meet up their expectations, but you can also exceed them! Yes. As a hairdresser, you can make your customers satisfied at every visit, but you need to learn HOW. 

If the HOW is what you have been looking for, you are reading the right article. This article contains five things that customers always want to see in a Paddington hair salon before they can pledge their loyal patronage. Let’s start unveiling them. 

1. New Experience

Your customers want something new. So, could you give it to them? Put yourself in the shoe; it can get boring visiting the same hair salon having the same experience every season. Don’t be astonished if some of your clients dump you for another hairdresser down the road. They are tired of the same old experience! 

Giving your clients a new experience is a key to customer loyalty. No matter your service’s quality, you will only be putting your hair salon business at risk of losing loyal clients if you take it for granted. 

To bring out something new, you can change the entire face of your hair salon every season. Speak with your interior decorator to create something entirely new from what you have had in the past years. Additionally, you can change the type and brands of the drink you serve to your customers to give them an entirely different taste. 

Changing the interior lighting can also help tremendously. Meanwhile, you don’t have to pay professionals before making a noticeable hair salon’s lighting. You can search the internet to check new interior lightings that can spice up the whole place. 

You can also change what your staff wears and teach them new ways to respond to customers on the phone or face to face. The ultimate idea is that you need to do everything you know to give your customers a new experience.

2. Personalization

Customers want hairdressers that can serve them according to their individual needs. It’s one of their greatest expectation. Are you wondering how I know? As a hairdresser who has spent several years in Paddington, I can tell you that it’s all the same with every potential customer out there. 

Customers want a hairdresser that knows what they need when they sit down on the chair. For them, it produces a feeling that you do care about their person and not only their money. In some cases, when customers approach a hairdresser, they go with the expectation that he/she will provide solutions that go beyond solving their hair issues.

So, to win your customer’s hearts, you have to do everything to make them feel special. Here’s the best part, you already have the knowledge and tools to offer a customized and personalized service to each client. You only need to suggest for them and proceed. It will even add some more money to pocket.

Suggest special add-on services such as scalp, shoulder, and hand massages, make-up application, a tea ritual, and more to every client sitting on your chair at the moment.  When your customers know that you offer custom-made services to serve their personal needs, they will give you their loyalty a hundred percent. 

Consultation is another essential thing that makes clients feel at home. Unfortunately, many hairdressers fail to maximize this opportunity by giving clients inadequate responses when they ask to sit down and talk over a few things. 

Dedicate special hours to listen to customers’ requests and provide answers to their questions. As you do that, you are building a solid customer relationship.

3. Time 

If you want your clients to respect you for your quality services, you must take time very seriously. Every hairdresser needs to hold this secret in their left hands. Based on experience, waste of time is one of the reasons customers change hairdressers without asking questions. 

Your customers don’t have the luxury of time to sit down in your salon all day. You have to get that right now. They have other important things they want to use their time to do. Any attempt to delay them will result in a dispute. 

No matter the quality of your service, you might be losing customers consistently if you don’t put time at the center of whatever you do. 

An angry customer once told me that she wouldn’t pay for my service because she missed an important meeting after sitting down for long hours in my salon. I couldn’t argue because I know what it means to miss such a meeting.

Now, those were the times I was still learning how to live up to my customers’ expectations. You can learn from my mistakes to give your customers maximum satisfaction. click hear to learn more about time management.

4. Natural beauty

Customers are super-conscious of the kind of products their hairdressers use to treat their hair.  Now more than ever, they prefer using natural products to non-natural. They usually claim that natural products grow hair five times more than non-natural ones. 

So, how do you satisfy their needs? It’s easy. Make sure that you use hair products made with naturally-derived ingredients for customers that to increase performance. Also, you must share the details of the products with your clients to give them peace of mind. 

5. Transparency

Imagine yourself as a customer and evaluate how much you would appreciate transparency. Naturally, being honest is an excellent way to build a strong connection with your customers. 

Giving your client a few honest details like how much your service cost, how long it will take to finish the work, what products they will need to get the best result will go a long way. They will be happy to know that you are ready to tailor your services based on their budget and time restraints.

You can live up to the expectations of your customers if you stick to the above-listed tips. Though there are still many other things that your customers may be expecting from you, you can only figure those out by asking your clients personal questions before attending to their hairs. Click here to learn how to build lasting customer relationships